Tuesday, August 17, 2004

Coffee & Cafes...

The last few years has seen a proliferation of coffee pubs - Cafe Coffee Day(CCD), Barista, Quicky's and recently Javagreen. I just love these places - especially coz they provide such a convenient location to meet people.

Over the last few years, I must have been to these places like a hundred times - different cities, Chennai, Bangalore, Mumbai, Delhi. Each time, cafe's have been the place where I have interacted with people. Ranging from a pitch a software vendor gave me in Barista on Linking Road (with 3 hours to go for my flight) to leisurely sipping coffee at the CCD at Ispahani Center in Chennai to umpteen meetings with friends - they have become an integral part of life.

The familiar ambience, standardized menu & service reinforce the fact that these are places you would be comfortable hanging out. In fact, earlier when you had to meet somebody, it was so difficult to identify a mutually convenient (neutral?) place. No longer. Be it somebody you are meeting just randomly, a future classmate, a friend you are catching up with after ages or just as an aggregation point before a movie - cafe's have become the first choice - and coffee is NOT the lure for the masses who throng these cafes. It is the guarantee of having a good time, without anybody peering over your shoulders/waiting for you to haul ass.

Espresso anybody ?